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Privacy Policy

This privacy policy sets out how Traders Lane uses and protects any information that you give when you use this website. Traders Lane is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement. Traders lane may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes.

What we collect

We may collect the following information:

  • • Name
  • • Contact information including email address
  • • Demographic information such as postcode, preferences and interests
  • • Other information relevant to customer surveys and/or offers
  • • For the exhaustive list of cookies we collect see the List of cookies we collect section.


What we do with the information we gather

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:


  • • Internal record keeping.
  • • We may use the information to improve our products and services.
  • • We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided.
  • • From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, fax or mail. We may use the information to customise the website according to your interests.



Traders Lane Google Analytics

Traders Lane has implemented Google Analytics features, including Remarketing, Google Display Network Impression Reporting, the DoubleClick Campaign Manager integration, Google Analytics Demographics and Interest Reporting.

If Traders Lane users wish to opt-out of Google Analytics for Display Advertising, they can do so by adjusting your personal Google Ads Settings.



It is not necessary to accept cookies to visit Traders lane website. However, if the user would like to place an order or add an item to their shopping basket, they will need to set their browser to accept cookies so they can use the shopping basket and checkout functions.

Cookies and flash cookies are small files that are saved on the user’s data carrier which stores specific information about the user’s preferred settings and any other data that the web system needs when interacting with the user’s browser.

There are two different kinds of cookies: session cookies, which are deleted the moment the user quit their browser; and temporary/permanent cookies, which are stored on the user’s data carrier for a longer period of time or, in some cases, permanently. Cookies help Traders Lane to tailor the website to suit the user and to reflect the user's preferences and their browsing habits. Cookies also allow Traders Lane to save any information the user has entered so they don’t have to enter it all again the next time they visit Traders Lane site.


Technical and Security Measures

Traders Lane has in place appropriate technical and security measures to prevent unauthorised or unlawful access to or accidental loss of or destruction or damage to your information. When Traders Lane collects data through the Site, your personal details are saved on a secure server. Traders Lane maintains physical, electronic and procedural safeguards in connection with the collection and disclosure of our customer’s information.

By submitting data to Traders Lane website, you consent to our use of your data in the manner set out in this Privacy Policy to verify your identity, unless you chose to not be contacted when prompted.

If the user is concerned about their data, the user has the right to request access to their personal data which Traders Lane may hold about the user. The user has the right to request Traders Lane to correct the user’s data free of charge. At any stage, the user also has the right to ask Traders Lane to stop using their personal data for direct marketing purposes. The user can contact Traders Lane by email;


Controlling your personal information

You may choose to restrict the collection or use of your personal information in the following ways:

Whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes

if you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us at

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.

You may request details of personal information which we hold about you under the Data Protection Act 1998. A small fee will be payable. If you would like a copy of the information held on you please write to

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the above address. We will promptly correct any information found to be incorrect.


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